9 sqm, 18 sqm or 36 sqm: How to Choose the Right Booth Size

Booth size should match what the exhibitor needs to show and how the team plans to sell. A bigger booth is not always necessary, but the wrong booth size can limit product display, meeting quality and visitor flow.

9 sqm: efficient and focused

A 9 sqm booth works well for companies with compact products, catalog-based sales or a first-time market test. It is suitable for focused meetings and brand introduction, but exhibitors should keep graphics clean and avoid overcrowding the space.

18 sqm: balanced visibility and function

An 18 sqm booth gives exhibitors enough room for product samples, a reception counter and a small meeting area. For many international manufacturers, this is the most balanced option for cost, visibility and buyer engagement.

36 sqm: stronger branding and private meetings

A 36 sqm booth is suitable for companies bringing larger equipment, multiple product lines or a senior sales team. It also supports private discussions with distributors, project owners and strategic customers.

How to choose

• If the goal is market testing, start with 9 sqm.
• If the goal is distributor development, consider 18 sqm.
• If the goal is brand leadership or machinery display, choose 36 sqm or above.